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1 August 2018

Tourism Australia partnered with one of China’s top news and lifestyle content platforms, Qdaily, last week on a personality quiz that matched participants personalities and travel preferences with fun Australian animal characters.

Launched during Chinese summer holidays over 250,000 users participated in the quiz in the first two days. After answering five questions, users were matched with one of four Australia animal caricatures: Happy Koala, Foodie Wombat, Instagramable Quokka and a Water Friendly Platypus.

Once they had completed the quiz they were then directed to Australia.cn for travel offers relevant to their preferences.