Guide Vert Michelin launches its first Australia destination guide
28th March 2018
One of the most popular series of French language guide books, Le Guide Vert Michelin (The Green Guide), has released its first destination guide about Australia.
The Australian Embassy in Paris together with Tourism Australia and Michelin hosted an event for media, airline and trade partners to celebrate the launch.
Some content from the book will also feature on the Michelin Voyage website which boasts over 600,000 visitors per month.
In 2017, France was Australia’s 15th largest inbound market for visitor arrivals, 14th largest market for total visitor spend, 12th largest market for visitor nights and eighth for regional dispersal.