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Hong Kong consumers invited to Savour Australia

18 April 2018

Australia’s premium produce is being showcased in Hong Kong through a new “Savour Australia” campaign launched this month by Tourism Australia and Austrade together with Hong Kong’s leading catering group Maxim’s Chinese Cuisine and Hang Seng Bank.

The promotion kicked off with media lunch and a VIP wine evening followed by print and social media advertising.

A prestige dinning offer is also available to Hang Seng Bank’s 2.5 million cardholders.

In 2017, Hong Kong was Australia’s 10th largest inbound market for visitor arrivals and total spend and 11th largest for visitor nights.