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Indian travellers enticed to holiday in Australia

20 January 2016

Tourism Australia in collaboration with key distribution partners in India has launched a new campaign to entice Indian travellers to Australia during the upcoming summer season.

Running during India’s peak holiday planning period from January until March, the campaign uses a mix of print, television and online media to put the spotlight on some Australia’s unique attractions and experiences.

Activity includes television commercials airing across 25 English entertainment, infotainment, lifestyle, sports, news, as well as select Hindi General Entertainment Channels (GEC’s), print advertisements in leading dailies, and a range of aspirational destination imagery and content featuring the best travel offers and partner deals on the campaign webpage.

Campaign partners include:

  • Cox & Kings
  • Mercury Travels
  • Kesari
  • MakeMyTrip
  • Yatra
  • TUI
  • Vacations Exotica
  • Kulin Kumar Holidays
  • SOTC

India is Australia's eighth largest inbound tourism market by volume, with 229,600 Indian visitor arrivals in the 12 months to November 2015, according to Australian Bureau of Statistics (ABS) figures.