Japanese consumers enjoy 'Australian wine with the great view'
18 November 2015
Japan’s largest recipe website Cookpad, which draws over 60 million visitors monthly, has published a new section with recipes using Australian produce matched with Australian wine.
The promotion, in partnership with Tourism Australia, is titled ‘Australian wine with the great view’ and also showcases four distinctive Australian food scenes along with sounds typically heard in each location.
One of Japan’s biggest travel companies, Hankyu, has partnered on the promotion with tour products featuring wineries.
Austrade and Wine Australia are also partners on the campaign which runs until 28 December.
Find out more about the Japan market.