Japanese radio listeners tune into Australia live broadcast
09 May 2018
Australia’s culinary, aquatic and natural experiences were featured in a special nine-hour live radio broadcast in Japan last week.
One of Japan’s most popular radio stations J-WAVE, which airs in the Kanto area where approximately 43 million people live, ran the special broadcast as part of its 30th anniversary special during Golden Week holidays.
The broadcast featured a range of key influencers as guests and was supported by key distribution partners JTB, NTA and HIS with special travel packages.
In 2017, Japan was Australia’s fifth largest inbound market for visitor arrivals and spend and sixth largest for visitor nights.