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Extracted from Essentials Newsletter 10 January 2018

Tourism Australia and Singapore Airlines have kicked off 2018 with an online campaign in Singapore and Malaysia promoting the airline’s competitive fares Down Under.

The all-digital campaign, a first for Malaysia, will run for the next six months showcasing Australia’s food and wine and aquatic and coastal experiences. Singapore Airlines is one of Tourism Australia's longest standing airline partners, with a relationship stretching back more than two decades.

The two parties jointly fund a range of tourism campaigns and promotional activities in seven of Australia's key inbound markets - Singapore, Malaysia, Indonesia, India, UK, Germany and China.