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Extracted from Essentials Newsletter 7 February 2018

Tourism Australia and Singapore Airlines have launched a online campaign in partnership with premium travel club, Secret Escapes, and KDP Trailfinders. Titled ‘Choose Australia’, the Secret Escapes online hub features content themed around Australia’s key pillars: Aquatic and Coastal; Food and Wine; and Nature & Wildlife.

To help consumers plan their journey the website also features an interactive map, trip planner and to convert interest into bookings the promotion includes a competition to win a luxury Trailfinders holiday with Singapore Airlines flights.