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New UK campaign shows why there’s nothing like Australia

Extracted from Essentials Newsletter 17 Jan 2018

Tourism Australia has teamed up with Etihad Airways and Flight Centre in the UK to launch a joint media partnership with The Telegraph. Running until the end of January, ‘My Signature Dish’ highlights rising stars of the Australian food and wine scene, with two-week Flight Centre itineraries featuring throughout the content to further inspire readers.

The partnership is part of a wider multi-channel marketing campaign with Etihad underpinned by TV advertising.

Showcasing Australia’s culinary, aquatic and wildlife experiences the activity also promotes competitive fares from the UK to Sydney, Melbourne, Brisbane and Perth.