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New website for Business Events Australia

30 May 2017

Tourism Australia’s brand new website dedicated to business events, www.australia.com/businessevents will give visitors an enhanced user experience and more opportunities to connect with Australians and discover why there’s nothing like Australia for business events.

Visitors to the site will notice a bright design that takes full advantage of Australia’s spectacular natural beauty with full-bleed images and 4K- quality films featuring prominently. The website also offers direct access to Tourism Australia business events representatives and Australian business events products and destinations, to allow users to easily make contact with sources of inspiration and information on holding a business event in Australia.

Tourism Australia undertook comprehensive research with international business events planners and decision makers, to ensure the new site delivers relevant up to the minute information on Australia in the most accessible and appealing ways.

“Australia is leading the way when it comes to delivering business events that exceed expectations, and our new website was created to ensure we also set a benchmark in providing planners and decision makers with an innovative, informative, visually-stunning and easy-to-use website,” said John O’Sullivan, Managing Director Tourism Australia.

“The feedback from planners and decision makers has told us that being able to access personalised assistance is crucial when planning business events. That’s why we have fully recreated the site to ensure we can continue to meet the needs of planners and decision markers, by providing an exceptional user experience for those considering Australia as the destination for their next business event,” said Mr O’Sullivan.

The website has been developed on the Adobe Experience Manager platform.



For further information, images, film or interview requests please contact:

Leo Seaton
Tourism Australia
P: +61 2 9361 1363
E: lseaton@tourism.australia.com