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25 July 2018

Tourism Australia has launched a redesigned version of its Chinese-language website for business events, be.australia.cn, to help grow international visitation for the sector which was worth $4.75 billion to the Australian economy in 2017.

Australia’s natural beauty is one of the key drivers of visitation from China and visitors to the new site will see more images and videos of Australia’s business events offering and destinations, event delivery, incentive programs, and testimonials from incentive planners. Users can also access sources of inspiration and information on holding a business event in Australia.

Importantly, the site has also been built to ensure the best user experience and integration with Chinese social media platforms. The website was launched this week by Australia's Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP.