23 December 2015
Stunning new footage of Sydney harbour, the city's iconic beaches and animals from Taronga Zoo will be beamed onto the pylons of Sydney Harbour Bridge as part of Sydney's New Year's Eve celebrations.
In a world-first tourism initiative between Tourism Australia and City of Sydney, a series of six short film sequences will be projected onto the Sydney Harbour Bridge's two 79m high concrete pillars.
The clips, each lasting three and a half minutes, are expected to be watched live by over a million revellers lining the Sydney Harbour foreshore, as well as millions watching across Australia.
The clips, captured with GoPro cameras by Tourism Australia's social media, will provide a taster of the national tourism agency's latest global campaign, due to be unveiled early in the new year and which will focus on Australia's world-class aquatic and coastal experiences.
Tourism Australia Global Manager of Social and Content, Jesse Desjardins, said Sydney Harbour Bridge provided an ideal platform - literally - to showcase inspiring footage of the world's most beautiful harbour cities to a global audience of millions during one of Australia's most internationally celebrated nights.
"With the eyes of Australia and the rest of the world firmly fixed upon Sydney Harbour and the Sydney Harbour Bridge this New Year's Eve, what a great platform to highlight some of the many other fantastic experiences that can be enjoyed in and around the harbour and beaches of this great city," he said.
The six sequences comprise:
- Sydney from Above - a series of drone sequences featuring Sydney most beautiful waterside locations, including Palm Beach, Bondi, Bronte, Watson's Bay, Shark Island and the Royal Botanical Gardens;
- Beach Lifestyle - featuring shots taken at Sydney's iconic Bondi Beach;
- A Pugs Life - featuring 'Mr Biscuit the Pug' (104k Instagram followers) and his canine friends playing in the water and enjoying the parks of Rose Bay Beach, Glebe;
- Catching Waves - featuring Tiffany Boddey and local surf instructor Shaun Tunnicliffe from Let's Go Surfing;
- In for a Dip - featuring Sydney resident Nick Bowden and Tiffany Boddey taking a morning swim at Bondi Beach and the famous Icebergs outdoor swimming pool;
- Zoo with a View - featuring some of Taronga Zoo's most famous and popular residents, including Munro the Penguin, Marco the Carnaby's Black Cockatoo, Mali the Australian Fur Seal and koalas
Mr Desjardins said the flexibility of working with GoPro cameras meant that they had been able capture great footage very quickly.
"We're seeing a dramatic increase in the amount of GoPro footage being shared with us through our social media channels. It's incredible what our fans right across the country are capturing by being at the right place and at the right time," he said.
New Year's Eve celebrators are being invited to submit their own content to Tourism Australia by using #SeeAustralia or the @Australia tag on Instagram, or posting on Tourism Australia's Facebook wall at Facebook.com/seeaustralia
A sneak preview of the six clips can be viewed on www.australia.com.
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