8 November 2017
Tourism Australia and Tourism and Events Queensland teamed up with one of India’s leading Kannada language television series, Radha Ramana, to film 10 special episodes set in Australia.
Iconic attractions and locations in Queensland including the Gold Coast and Brisbane were featured with the lead characters Raman and Aradhana.
Their romantic escapade helped us to build Australia’s awareness among 8.6 million viewers. The state of Karnataka in India is the third largest source market from India, with approximately 30,000 tourists visiting Australia for the year ended June 2017.