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‘Restaurant Australia’ on the menu for Japanese travellers

3 June 2015

On Friday 29 May Tourism Australia hosted a long-table dinner on the Odaiba boardwalk in Tokyo, Japan as part of its ‘Restaurant Australia’ campaign showcasing the best of Australian food and wine.

The Aussie-inspired menu prepared by Australian chef Matthew Crabbe was served on an 80-metre long table to 150 industry and media representatives.

Tourism Australia Managing Director John O’Sullivan who attended the dinner said he was delighted to be able to share the evolution of the ‘Restaurant Australia’ campaign in Japan, one of Australia’s most important tourism markets.

The menu is available to be enjoyed until 30 June as a special ‘Restaurant Australia’ course at the Two Rooms Grill/Bar in Aoyama, Tokyo where Matthew Crabbe serves as executive chef.

The event was widely publicized by Japanese media, including Fuji TV, TBS, national newspapers and bloggers. A video of the long-table event and media briefing is featured on Jiji Press, one of Japan’s leading wire service companies.

Tourism Australia also launched a new partnership with two of the world’s largest food websites Tabelog and Cookpad at the event, offering a potential reach of more than 100 million viewers monthly.

Cookpad, the world's largest recipe sharing and search website, opened Tourism Australia’s ‘official kitchen’ on its high-profile kitchens page last month. The page features Australian cuisine that can be made at home, including recipes featuring unique Australian ingredients such as finger limes and Macadamia nuts. A series of favourite recipes from noted Australian chefs and cooking experts will be published on the website.

In July, Tabelog, Japan's largest gourmet ranking and review website operated by Kakaku.com will launch a Japanese app that will allow travellers to search for Australian restaurants based on recommendations by Japanese tourists, Japanese communities in Australia as well as Australians. This is Tabelog’s first Japanese app focused on overseas restaurants as well as its first partnership with a national tourism organisation.