Restaurant Australia pop-up in London a success
23 September 2015
Photo left to right: Lisa Ronson, Tourism Australia; Denise von Wald, Tourism Australia; Donna Hay, Australian food ambassador; and Etihad Airways representatives.
Australia House in London recently opened its doors once again for a ‘Restaurant Australia’ showcase, this time hosted by Australian food ambassador Donna Hay.
On Friday 11 and Saturday 12 September 360 guests enjoyed a four-course menu accompanied by wines from famous Australian regions chosen by Wine Australia and presented by British food writer Xanthe Clay to complement Donna’s dishes.
The campaign is supported by a print and digital media partnership with British newspaper The Telegraph and was hosted in partnership with Etihad Airways.
Results have been strong with over 65,000 visitors to The Telegraph’s promotional page, 8,341 competition entries and more than 10,000 views of the ‘Restaurant Australia’ video.