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‘Restaurant Australia’ tempting Indian consumers

13 May 2015

Tourism Australia has run two successful ‘Restaurant Australia’ promotions in India recently.

In February, Tourism Australia teamed up with Singapore Airlines, Tourism & Events Queensland, South Australian Tourism Commission and Tourism Victoria promoting distinctive food and wine experiences in Australia in print and on TV with promotional fares Down Under.

Then, between February and April Tourism Australia teamed up with Vacations Exotica to promote ‘Restaurant Australia’ themed packages on leading English lifestyle and entertainment channels.

Both campaigns were well received by consumers. Vacations Exotica reported growth in sales of 70 per cent over the same period last year with a healthy number of enquires in the pipeline for the coming months.