21 October 2014
Lonely Planet's ‘Best in Travel 2015’ publication has today named Tasmania one of the world's top ten regions to visit in 2015.
‘Best in Travel’ is an annual collection of what's hot in travel for the coming year from the world's number one guidebook publisher. Inclusions in the publication are collated with input from Lonely Planet's staff, authors and their online community.
Naming Tasmania as number four in the ‘Top 10 Regions in the World to Visit in 2015’, Lonely Planet says “the Tassie food scene is a gourmet’s paradise”.
Tasmania is also the only Australian and New Zealand destination to feature in the 2015 edition's three 'best of' lists, covering the Top 10 Regions, Top 10 Countries and Top 10 Cities.
Tourism Australia managing director John O’Sullivan said that with three Lonely Planet accolades in the past five years, Tasmania is rapidly losing its long held status as one of Australia’s ‘hidden gems’.
“The awards keep coming for Tasmania, and hopefully so too do many more international visitors, lured by an island which epitomises some of the key strengths of Australia’s international appeal – raw, unspoilt natural beauty and incredible fresh food, wine and culinary experiences,” he said.
Mr O’Sullivan noted that Tourism Australia’s latest global food and wine campaign – Restaurant Australia – culminates in Tasmania next month, with a gala dinner at MONA for more than 80 of the world’s most influential food and wine figures.
“The timing of this latest Lonely Planet accolade couldn’t be better, with the focus of the world’s media soon to fall upon Tassie, and the island getting the perfect first-hand opportunity to showcase its award-winning credentials,” he said.
To find out how you can make the most of this opportunity for your business see Tourism Tasmania’s Lonely Planet marketing toolkit.