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Tourism Australia and Air New Zealand bring Virtual Australia to Vancouver


23 March 2016

Tourism Australia is partnering with Air New Zealand to feature the airline’s 1 low price to 7 gateways message to Canadians.

From 17-19 March, the campaign partners hosted Vancouver’s first ever pop -up Virtual Australia gallery event.

Business in Vancouver shared the out of the box thinking experienced at the media preview. A promotion with Vancity Buzz along with stories in print, TV and radio, with 5.9m impressions helping to drive more than 500 consumers through the space.

Visitors were encouraged to share their experience on #AussiebyAirNZ with 1.7m posts.