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Tourism Australia partners with leading French food retailer


24 February 2016

Following a successful partnership with Carrefour in 2014, Tourism Australia has again united with the leading French food retailer. Carrefour’s lucrative hypermarket network in France consists of more than 145 travel agencies.

Campaign activity will include an offer generated by the tour operator Asia Voyages, exposure in the Carrefour catalogue (circulation of 15 million copies) as well as appearing on the Carrefour Voyages website. The campaign will run for two weeks, launching on March 7, 2016.