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Tourism Australia Qantas campaign kicks off in Japan

23 March 2016

Tourism Australia, in partnership with Qantas, has launched a partnership campaign in Japan to generate off-season travel between April and July, through Qantas gateways and beyond. The campaign, running from 21 March until end of April, combines a mix of digital and print in Tokyo and Osaka, including 30-second digital signage at 13 of Tokyo’s Metro subway stations and in-train vision at six subways, with a projected reach of 8.5 million people daily.