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US activity targeting premium long-haul US travellers

Extracted from Essentials Newsletter 14th March 2018

Tourism Australia spent three days in Nashville last month training high profile US travel agents on premium Australian tourism product.

Workshops were held with over 40 Swain Destinations team members and 29 top agent partners from Virtuoso, American Express and Signature Consortia.

Tourism Australia also gave a special lunchtime presentation to agents and preferred suppliers showcasing recent work in the premium travel sector.

Tourism Australia has also partnered with Swain Destinations on a luxury campaign with media partner Elite Traveler targeting affluent long-haul travellers.

The campaign will run through the end of April and include an upcoming event at Portfolios With Purpose in New York City.