6 December 2017
Australia was named the top “hot” international destination for American travellers in 2018 by a survey of United States Tour Operators Association (USTOA) members this month.
The announcement was made at USTOA’s Annual Conference and Marketplace in Florida which Tourism Australia attended and held over 60 meetings with partners.
In discussions partners noted strong 2017 sales results for Australia and are expecting even stronger results in 2018. This matched the overall US market trend with 95% of USTOA members anticipating growth and two-thirds forecasting a boom year of anywhere from 7-10% higher in sales growth.