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WeChat launches new Australian city guide for Chinese travellers

Wednesday 8 November 2017

China’s biggest social media platform, WeChat, launched City Experience Sydney guide last week providing Chinese tourists with a new way to navigate key places of interest via the WeChat platform.

“We know that the Chinese tastes in tourism are maturing and their interests are increasingly focused on individual, experiential travel. It is great that as an industry, we can tap into the potential of the largest social mobile app in China to deliver more destination information on demand to high-value Chinese FIT travellers,” said Tourism Australia’s Andy Jiang, Country Manager, China.

The guide was produced as a pilot in partnership with Tourism Australia.