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Tourism Export Toolkit

Welcome to the Tourism Export Toolkit (TExT), your introductory guide to inbound tourism in Australia. This toolkit has been produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia, and as a result of collaborative participation from all State and Territory Tourism Offices.

This toolkit contains advice on how to:

  • Understand the travel distribution system and its rate structure;
  • Research international markets to establish who will use your products;
  • Recognise the different travel styles of inbound travellers;
  • Develop a marketing plan to target international visitors through a range of mediums and distribution channels; and
  • Seek advice from your local, regional and state tourism office.