Australia inspires American travel writers
4 October 2018
Tourism Australia shared its Dundee campaign in the US with over 600 bloggers, media and content creators at the inaugural digital influencer conference TravelCon in Texas last month.
As a sponsor of the event Tourism Australia hosted the opening reception, spoke on panel about using influencers in campaigns and conducted one on one meetings.
The travel writers were also encouraged to learn more about Australia via a quiz and share an Instagrammable art installation inspired by Melbourne's laneways and a mural of Australian experiences painted during the conference.