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Wednesday 16 January 2019

Tourism Australia has teamed up with Etihad Airways to run a campaign across UK, Germany, France and Italy in January, a key booking period for all countries.

The marketing activity showcases Australia’s food and wine, aquatic and coastal, and wildlife experiences, as well as promoting competitive airfares within each market.

The UK activity is underpinned by heavyweight TV advertising and supported by a data-driven digital campaign that includes social and broadcaster video on demand content.

Across the water, the campaigns running in Continental Europe centre around TV advertising and include digital out-of-home, TV retargeting on mobile, social, native and digital content.

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