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5 September 2018 

120 members of the American Society of Travel Advisors (ASTA) attended a Tourism Australia training session last month with information on the Signature Experiences of Australia program including the Discover Aboriginal Experiences collective. 

Dundee video content was also used to promote Australia’s food and wine, nature and wildlife, and aquatic and coastal experiences. 

The training took place at ASTA’s Global Convention in Washington DC. where an Australia booth provided 1,000 industry participants access to information on selling Australia and the tools and benefits of the Aussie Specialist Program. 

The Convention is the ‘event of the year’ for ASTA which is the world’s largest association of travel professionals.