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4 April 2018

Over 1,000 travel agents joined four Aussie Specialist mega-training events in Nanjing, Nanning, Chongqing and Xi’an last month.

The three-hour training sessions covered how best to sell Australia as well as key attractions and experiences in each State and Territory with a special focus on Australia’s world class aquatic and coastal experiences.

Other key points of interest for the Chinese agents were Australia’s nature and wildlife as well as self-drive and family-friendly itineraries.

Travel agents are a very important part of selling the destination as Chinese travellers tend to book their travels through qualified agents to get the best advice and deals.

The Aussie Specialist Program is Tourism Australia’s global online training program, shared by all eight state and territory tourism partners and designed to provide frontline travel sellers from around the globe with the knowledge and skills to best sell Australia.

There are currently more than 11,000 Aussie Specialists in China.