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Forty tour operators, airlines, distribution and trade media partners in France were updated on Tourism Australia’s activities and direction in the French market this month.

Australia was the featured as “special focus destination” at a Pacific Asia Travel Association (PATA) breakfast in Paris hosted in conjunction with Accor Hotels and the PATA France chapter.

For the year ending September 2018, Australia welcomed 136,800 visitors from France, an increase of 5.8 per cent on the previous period.