Australia in Top 10 WeChat Moments in 2017
Extracted from Essentials Newsletter 7 March 2018
One of Tourism Australia’s ads on China’s leading social network, WeChat, has made the top 10 list of WeChat Moments in 2017 for advertising, along with TripAdvisor’s WeChat ad featuring Australia.
Over 600,000 WeChat users voted for the Tourism Australia ad which featured a stunning areal shot of an Australian beach, showing the appeal of the destination amongst Chinese WeChat users.
WeChat is a mobile text and voice messaging service developed by Tencent in China, with over 900 million active users making it one of the most popular social apps in the world.
Also in China, TravelZoo’s ‘Producer’s Picks’ selected Australia as their 2018 preferred travel destination.