Australia named ‘Destination of the Year’ by Condé Nast Traveler
16 December 2015
A stunning Australian coastal scene has been splashed across the front cover of one of America’s leading travel publications, Condé Nast Traveler, which has named Australia ‘Destination of the Year’.
The January 2016 ‘Gold List’ issue features more than 20 pages on Australia covering various regions including Sydney, Melbourne, Byron Bay and Tasmania and pays tribute to Australia's food and wine, fashion and style influencers.
The magazine, which has a circulation of over 800,000 and total readership of over 2.3 million, hits newsstands in the USA this week and will be promoted digitally in December and January.
Editor in chief Pilar Guzman will also promote the issue in the USA and is planning to celebrate with an event in Sydney.
Tourism Australia Managing Director, John O’Sullivan, said that to be named as their ‘Destination of Year’ for 2016 by Condé Nast Traveler was a huge accolade for Australia.
"This is an influential and hugely respected travel publication, with a readership in the United States of America which closely matches the profile of our own target audience.
“The timing couldn’t be better for us either, just weeks away from the launch of our next big global campaign. This will put a renewed focus on Australia’s world-class aquatic and coastal experiences, many of which I’m delighted to see have been highlighted by Condé Nast Traveler as critical elements of our country’s international appeal,” he said.
Mr O’Sullivan said that the news came at a time when Australia was enjoying record visitor arrivals from the United States of America, growing at levels not seen since the Sydney 2000 Olympics.
The USA is Australia’s fourth largest inbound tourism market, with a record 590,000 American visitor arrivals in the last 12 months (Source: Australian Bureau of Statistics, YE October 2015).
Find out more about the inbound USA visitor market.