Australia wins best overseas self-drive destination award in China
Extracted from Essentials Newsletter 14 March 2018
Australia was named as ‘The Best Overseas Self-driving Tour Destination 2017’ at the 2018 Road Trip Festival and I-Driver Award Ceremony in Shanghai last week.
The ceremony, attended by government officials, corporate decision makers and media, aims to showcase the most popular self-drive touring routes for Chinese travellers.
Self-drive holidays are becoming more popular amongst Chinese travellers as the number of independent travellers continues to grow.
In 2017 Australia welcomed 1.35 million Chinese visitors who collectively spent over $10 billion.