Australian lifestyle to inspire young French travellers
2 September 2015
Tourism Australia has partnered with French lifestyle magazine Paulette and travel agency STA Travel on a competition to inspire young French travellers to journey Down Under.
The competition, Paulette en Australie, is running throughout September showcasing Australia’s inspiring coastal and natural beauty, food and wine as well as the working holiday maker visa.
So far the competition has attracted more than 1,600 competition entrants who answer questions about Australia each day for the chance to win a trip to Australia.
Elisa Detrez, the French winner of one of Tourism Australia’s ‘Best Jobs in the World’, has helped generate media coverage for the competition and Paulette has featured a 12-page special on Australia following a press trip to Victoria and Queensland earlier this year. The campaign is also being amplified through Tourism Australia’s social media channels in France.
In 2014, France was Australia’s fifteenth largest inbound market for visitor arrivals, fourteenth largest market for total visitor expenditure and eleventh for visitor nights.