Australia's luxury experiences on show at Luxperience
02 October 2018
Premium products and experiences from 46 Australian tourism operators were showcased at Luxperience in Sydney last week to key international travel sellers and media.
Tourism Australia gave an update on new trends and the agency’s premium strategy to 40 media, participated in a panel discussion on sustainability for a group of 70 international buyers and media and conducted one-to-one appointments with both trade and media.
Three collections from the Signature Experiences of Australia were represented at the event: Discover Aboriginal Experiences, Australian Wildlife Journeys and Luxury Lodges of Australia.
Tourism Australia also sponsored the Buyer and Media Lounge at the show and supported famils hosted by State Tourism Organisations in NSW, SA, Queensland, the NT, WA and Tasmania.