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22 August 2018

Friend of Australia and Bondi Rescue star Trent ‘Maxi’ Maxwell kicked off a national UK tour last week to spread the message on beach safety and participate in the British Royal Life Saving Society’s #BeARookieLifeguard campaign.

Bondi Rescue is a high-rating TV series in the UK showcasing the Aussie lifestyle from one of Australia’s most iconic beaches. Tourism Australia supported Trent’s visit with a beachside photo op and national press outreach to drive awareness for the tour.

Tourism Australia’s Friends of Australia program helps to harness the power of influential individuals to share their own personal and authentic Australian stories.

In 2017, the United Kingdom was Australia’s fourth largest inbound market for visitor arrivals, third largest market for total visitor spend and second largest for visitor nights. UK is the second largest market for regional dispersal.