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26 November 2018

Tourism Australia’s Business Events Australia Greater China Showcase started today in Melbourne, the first time ever the event has been held outside China.

“Hosting the event in Australia for the first time provides an outstanding opportunity to bring to life Australia’s event delivery capabilities,” said Tourism Australia Managing Director John O’Sullivan.

“It means decision makers from this key market are experiencing for themselves Australia’s incentive offering, giving them invaluable insight into why Australia is such an inspiring destination for their events.”