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24 July 2019

Tourism Australia’s specialist unit, Business Events Australia (BEA) held an inaugural USA Roadshow with events in Washington DC, New York, and Chicago from 16-18 July.

Seven partners from the Australian business events industry each had the opportunity to meet and do business with 70 qualified association, corporate meeting and incentive planners across the three cities.

As part of its business events distribution strategy, BEA raised awareness and consideration of Australia’s business events offering in the US, which is Australia's largest inbound market for the sector in terms of expenditure.