16 September 2015
Tourism Australia is supporting a new promotion by Tourism & Events Queensland and Singapore Airlines providing special, all-inclusive return economy fares into Cairns and Brisbane from India.
SilkAir, the regional wing of Singapore Airlines, launched its inaugural flights into Cairns in May and this latest campaign aims to generate interest in the region with details on family, adventure and luxury travel options.
The campaign will be promoted throughout September in Mumbai, Delhi and Bangalore.
About the India market
India overtook Hong Kong and South Korea to become Australia’s eighth largest inbound market for visitor arrivals in the 12 months to March 2015. Arrivals from India grew 25 per cent to 214,900 – the highest annual growth recorded in the past six years – and 42 per cent in the first three months of 2015, boosted by the 2015 ICC Cricket World Cup events.