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1 August 2018

Tourism Australia’s Dundee-inspired campaign was a massive hit among 130 top American and Canadian travel advisors at Global Travel Marketplace (GTM) in Florida last month.

From 12-14 July Tourism Australia held 52 one-on-one appointments and four boardroom-style presentations on “Why Australia”.

GTM also provided an opportunity for Tourism Australia to train and build relationships with these influential travel advisors, who each make a minimum of USD $1 million in annual sales, as well as increasing engagement with the Aussie Specialist Program.