25 February 2016
Tourism Australia has launched a major campaign in Continental Europe (Germany, France and Italy) with airline partner Etihad Airways to drive intention and bookings to Australia. In addition, airberlin in Germany and Alitalia in Italy have partnered with Etihad to push the campaign even further in their communication and distribution channels.
The holistic campaign includes digital, trade press, TV and cinema. There will also be a dedicated campaign website on Australia.com incorporating Tourism Australia campaign assets and a destination page on ethiad.com/Australia.
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