Expedia releases bespoke Australian film for new digital campaign
22 June 2016
Anchored by the theme How far will you go for the things you love?, a custom-made film capturing Tasmania, Western Australia and Victoria was created exclusively for the collaborative campaign, which will run during June and July 2016.
Both 360° and traditional 2D footage feature throughout the immersive campaign, accompanied by assets that drive consumers to an Expedia Australia destination hub with ideas for travel, special offers and booking options. The campaign is expected to attract over 325 million impressions across the two sites.