Golbal Youth Campaign Gathers Momentum
13 December 2017
Tourism Australia’s latest youth campaign, Aussie News Today, has already reached over 20 million 18-30 year-olds in Australia’s key youth markets via social media with more than 10 million views of the content recorded since launch.
The news channel’s roving reporters Nick ‘Honey Badger’ Cummins, Teigan Nash and Lincoln Lewis are in South Australia this week sharing many of the unique attractions and life-changing experiences available to young travellers and working holidaymakers.
Industry are encouraged to get involved in the campaign by sending in or tagging content with #AussieNewsToday. Australia was also voted Best International Youth Destination at the British Youth Travel Awards last week.