India to be taken on a digital culinary journey of Australia
27 July 2016
A recent collaboration with celebrity Chef Ranveer Brar and Twitter resulted in a first-of-its-kind Twitter video series in India, showcasing Australia’s top food and wine experiences.
Ranveer travelled to Australia earlier this year to dine at Noma, as well as travelling the country, enjoying culinary experiences in Adelaide, Sydney and Melbourne, including cooking with MasterChef Australia contestants.
His journey has been captured on 40, three-minute videos featuring the hashtag #RanveerOnTheRoad posted twice a week from his twitter handle @RanveerBrar and further promoted by @TwitterIndia and @TwitterFood.