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4 October 2018

Tourism Australia updated over 50 Italian trade partners on its market stratergy and upcoming campaign activity at an industry briefing in Milan last week.

The briefing also delved into the latest research into high value travellers and the Signature Experiences of Australia collectives which promotes outstanding tourism experiences within a variety of niche areas and special interest categories. 

The briefing included representatives from the South Australia Tourism Commission, Tourism Northern Territory, Tourism and Events Queensland and Visit Victoria as well as providing an opportunity for industry partners to meet Tourism Australia's new representation agency in Italy.