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Extracted from Essentials Newsletter 17 January 2018

Tourism Australia is asking industry to record themselves in a 4-5 second selfie-style video saying G’day to British travellers to form part of a new campaign in the UK called #24MillionMates.

Tourism Australia is seeking videos filmed in landscape (horizontal) format from a smartphone with people saying “Hi mate” or “G’day mate” from breath-taking locations or during fun activities.

The final video montage will invite Brits to experience Australia and will be shown on Tourism Australia's digital channels.

Videos should be sent to by 31 January.