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5 June 2019

A new suite of inspiring articles focusing on experiences that are key drivers for high value Italian travellers have been published on the Italian edition of Australia.com.

The stories which feature everything from where to find beautiful beaches and trendy restaurants to road trip experiences, have been matched with 29 offers supplied by eight Italian tour operator and airline partners.

The new content is being rolled out progressively and promoted through social media. In 2018 Australia welcomed 77,900 visitors from Italy who spent $500 million on their trips.