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Extracted from Essentials Newsletter 21 February 2018

Japan’s largest travel company, JTB Corp, has signed a new memorandum of understanding with Tourism Australia and will run a nationwide campaign in 2018 promoting holidays Down Under through its network of approximately 500 travel shops.

The partnership will involve marketing activities to expand travel to Australia for leisure and business events. JTB is also a sponsor of Australia now, an eight-month program from April to November showcasing Australian innovation, lifestyle and creativity.

A press conference outlining JTB’s marketing focus on Australia in 2018 was held in Tokyo last week at a function attended by JTB, Tourism Australia and the Australian Ambassador to Japan (photo below) as well as in Sydney yesterday at a function attended by more than 100 Australian suppliers.