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24 October 2018

An expected audience of 10 million people in Japan will be tuning in next week to a 10-minute morning TV segement featuring famous Japanese soccer player Keisuke Honda who recently moved Down Under to join the Melbourne Victory team.

Tourism Australia in partnership with Visit Victoria hosted popular Japanese morning TV show ZIP! to cover Keisuke's first game for the club on 20 October as well as profile the destinations and experiences in Melbourne that appeal to Japanese travellers.

In 2017, Japan was Australia's fifth largest inbound market for visitor arrivals, and for total visitor spend and sixth for visitor nights.