New co-op campaign with Virgin Australia in Hong Kong takes off
19 September 2018
Tourism Australia has teamed up with Virgin Australia on a new co-operative marketing campaign to promote the airline’s recently launched daily service between Hong Kong and Sydney.
The promotion features 12 distribution partners with offers on Australia.com covering a range of experiences and destinations.
Popular Hong Kong singer Hins Cheung is also supporting the campaign with a ‘City Explorer’ themed visit to Sydney this week to shoot some footage showcasing what Australia has to offer and the experience of flying Down Under with Virgin Australia.
In 2017, Hong Kong was Australia’s 10th largest inbound market for visitor arrivals and total spend and 11th largest for visitor nights.