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4 September 2019

The inaugural All Nippon Airways (ANA) Tokyo-Perth direct flight touched down in Perth on Sunday 1 September.

ANA is the first airline to fly direct between Perth and Japan since 2011.

The flights have been promoted in Japan via a campaign featuring popular Japanese singer and actor, 'Nissy'.

A collaboration between Tourism WA, Tourism Australia and ANA, the campaign features the Pinnacles, Kings Park, Rottnest Island, Fremantle and the Swan Valley and is currently running on ANA's website and social media channels.

ANA daily service between Narita and Perth is the 11th direct flight to be introduced to Australia from Japan in recent years and is the only flight to the west coast of Australia.

As at the year-ended June 2019, Australia had welcomed 485,000 Japanese visitors, a 9.5 percent increase on the previous year, making it the country’s fifth largest inbound market for visitor arrivals.